Wyoming Office of Tourism x Surf Wyoming
Overview // Apparel Design, Collaboration
Role: Primary Designer (apparel design, illustration, production)
Team: Bighorn Design, Wyoming Office of Tourism, Surf Wyoming
In collaboration with the Wyoming Office of Tourism (WOT) and Surf Wyoming, facilitated by Bighorn Design, two limited-edition apparel collections were created to promote Wyoming's iconic landmarks and activities. The designs, featuring bold, modern, hand-drawn visuals, highlighted the state’s unique tourist appeal. Merchandise, including shirts, stickers, and patches, was developed to provide a high visual impact and boost WOT’s visibility through cross-promotion. The project successfully blended tourism marketing with Wyoming’s lifestyle brand, driving engagement and increasing sales for both parties.
The Landscape Series turned Wyoming's landmarks into designs people actually wanted to wear. Bold hand-drawn illustrations of Grand Teton, Devils Tower, and Grand Prismatic Spring, each with color palettes pulled straight from the real thing. Clean line work that scaled from shirts to stickers without losing impact.
The Action Series captured Wyoming activities through circular badge designs that contain the scene while letting movement break the frame. Hiking, camping, rodeo: each distilled to essential action using detailed line work. The energy in each scene kept the designs dynamic and translated Wyoming experiences into wearable graphics that resonated with locals and visitors alike.
