This Farm Wife: Farm Lifestyle Brand
Overview // Apparel Design
Role: Apparel Design, Production
Team: Bighorn Design, This Farm Wife, Meredith Bernard
A farm lifestyle brand (apparel + cooking) set out to turn its social following into revenue and brand awareness. The work delivered merch-ready apparel designs from concept through production: hand-drawn, cowboy/farm-life motifs that feel honest, homey, and rooted in rural grit, optimized for screen print and embroidery. The result is a cohesive, approachable look that powers product-drop campaigns, engages followers, and creates a steady new income stream.
Vintage-inspired farm logo designed specifically with embroidery in mind. Created with careful attention to line weight, stitch density, and detail scalability to ensure clean reproduction at various sizes. The ornate frame and script elements were optimized to maintain clarity while avoiding thread buildup in tight spaces.
Additional Work
Client photos of their iconic tractor, dog, and freshly baled hay were transformed into a one-of-a-kind hand-drawn design. Each element from the brief was carefully incorporated to create a personalized farm scene that captures the authentic spirit of their operation. The result is a custom piece that tells their unique story.
