Surf Wyoming: Lifestyle Brand

Colorful mural on a brick wall depicting a bison surfing a wave with mountains in the background, and the words "SURF WYOMING" in large letters.

Overview // Apparel and Brand Design

Role: Primary Designer (concepts, apparel design, print design, illustration, production)

Team: Bighorn Design, Surf Wyoming Marketing, various vendors

A Wyoming-based outdoor lifestyle brand continuing to grow its audience and boost sales through engaging seasonal drops. This work focused on creating visually iconic, production-smart designs that balance playful humor, irony, and outdoor charm, anchored by a signature bison. Products were crafted for flexibility across screen print and embroidery, with assets built for easy recoloring and ongoing merchandising. Supported by marketing materials, the resulting collections helped continue the brand's identity as Wyoming's original lifestyle label; memorable, approachable, and designed to spark conversations across a broad customer base.

Collage of people enjoying outdoor activities in Wyoming, including a person with a llama, a woman on a scooter, a lady on a skateboard, and a person with a cow skull mask. Accompanying text explains Surf Wyoming and its focus on outdoor adventures and lifestyle.
Black circular logo with a white buffalo silhouette in the center, surrounded by the text "SURF WYOMING" at the top and "est. 1999" at the bottom, with distressed design elements and three horizontal surfboard shapes—orange, blue, and yellow—crossing through the buffalo.
Four clothing items with Surf Wyoming logo and bear print, including two gray T-shirts, one dark blue T-shirt, and a dark blue hoodie.
Illustration of a teal off-road van with a yellow surfboard on top, with a bear driving. The van has various labels related to Wyoming and the West, with headlights and hooks in front.
Three T-shirts with a vintage VW van graphic, featuring a surfboard on top, displayed above two detailed illustrations of the van, one in black and white and one in teal color.
A green silhouette of a forest with pine trees, a bison, and a hilly landscape inside a circular design. The words 'Surf and Swamp' are written in blue, stylized text in the upper part of the circle, giving a rugged outdoor feel.
Three t-shirts featuring a mountain, trees, and a bear with the words "Surf Wyoming" in a circular design in different colors, along with a smartphone displaying a photo of a woman and a man wearing cowboy hats and sunglasses.
Line drawing of a dog surfing on a surfboard on a wave with trees on a mountain in the background, labeled 'Surf Wyoming'.
A collection of five t-shirts and a hoodie, each with a surf-themed graphic of a dog surfing a large wave with trees in the background and the text 'Surf Wyoming.'
Artwork of a bison with a patchwork of blue, green, white, and orange sections, and the words "Surf Wyoming" written on its back.
Collection of clothing and accessories featuring a bison graphic and surf Wyoming branding, including hoodies, T-shirts, a cap, and stickers in various colors.
A stylized graphic of a snowboarder in mid-air performing a jump against a backdrop of mountains and pine trees, with the text 'Surf Wyoming' at the bottom.
Collection of clothing and accessories with a mountain and forest logo, including gray and purple T-shirts, a gray hoodie, a gray cap, and a sticker, along with a smartphone showing a photo of a woman and child wearing the hoodie.
Logo for Surf Wyoming featuring a detailed illustration of a buffalo, with the text "Standing waves, haystacks, blind drops & ruffles" and "Since 1999." It indicates surf class levels, wetsuits optional, and highlights Wyoming's surfing scene.
Collection of five colorful t-shirts and hoodies with a bison graphic and "Surf Wyoming" text in various colors and styles.
Colorful, graffiti-style illustration of a buffalo with the words "Surf Wyoming" written on its back.
Four t-shirts featuring a colorful, dripping-style rhino graphic and the words "Surf Wyoming," in gray, blue, teal, and navy colors.
A colorful geometric illustration of a buffalo with the words 'Surf Wyoming' in pink on the top left.
Three T-shirts in blue, purple, and gray, each with a colorful stylized bison graphic and the text 'Surf Wyoming'.
Colorful mural on a brick building wall depicting a bison in a Wyoming landscape with a mountain, trees, and a river, with the words "Surf Wyoming." Outdoor seating area with tables and chairs in front of the mural, under string lights and a blue sky.
Progression of a mural painting on a brick wall, showing the steps from initial sketch to finished vibrant landscape with a bison riding a surfboard and a bright sunset background, including ladders and painting tools.
Illustration of a bison surfing on a river with mountains and a sunset in the background, labeled "Surf Wyoming".

Designed and installed a 34' x 12' mural for Surf Wyoming's storefront as part of a downtown alleyway renovation. The signature bison-on-surfboard illustration was upscaled for large-format vinyl panels while managing pixelation for close viewing distances on brick. Coordinated the full installation process from design through on-site application. The result brings bold color and energy to the alley, strengthening street presence and contributing to the neighborhood's visual refresh.

Collection of various surfing-themed stickers with bison, buffalo, and cowboy motifs, featuring phrases like 'Explore Restore' and 'Cowboy Surf School' from Wyoming.

Additional Work

Collection of nine baseball caps with various colors and embroidered patches, some featuring bison and others with text related to Wyoming surfing.