Frackelton’s: Fine Food & Spirits

Logo of Fracketon's, a bottle of spirits, and the text "fine food & spirits" on a white brick wall background.

Overview // Visual Guide, Signage

Role: Primary Designer (concept, identity, apparel, prepress), Sign Installer

Team: Bighorn Design, Frackelton’s Management, Aces MT

Frackelton's, a long-standing fine dining spot in Sheridan, WY, needed a refreshed identity to signal a new chapter while honoring its roots. The rebrand delivered a clean, modern-minimal system anchored by an "F" monogram and a palette pulled from the historic façade. The full system includes logo suite, typography, iconography, building signage, and employee apparel.

I managed the project end to end, from strategy through production-ready files, and handled on-site installation of window and door signage. The result is a cohesive, upscale presence that feels both fresh and grounded, clearly positioning Frackelton's as one of the town's top refined dining destinations and social hubs.

Various logo and branding designs for Frackelton's, a fine food and spirits business established in 2013 in Sheridan, Wyoming, featuring brown and black logo elements and text.

Complete visual identity system with logo standards, typography, color palettes, and application examples ensuring consistent brand execution across all digital and print touchpoints.

Collection of presentation slides and logo design templates for Fracketlton's, a food and spirits business, showcasing logo treatments, wordmark arrangements, color options, and branding guidelines.
Diagram showing the transformation of the letter 'F' in calligraphy, illustrating different stroke styles and connections.

The updated 'f' maintains its iconic foundation while introducing a sleek horizontal stroke that adds visual flow and modern appeal. This refinement strengthens the letterform without losing the recognizable character of the original.

Exterior of Frackleton's restaurant with a brick facade, black awnings, and a sign that says 'fine food & spirits'. The corner features a traffic light, a street sign for N Main St, and potted plants outside the entrance. The storefront has large windows with the restaurant's logo.

Streamlined exterior signage and professional workwear that maintains elevated brand standards while meeting the practical demands of restaurant operations and enhances the restaurant's upscale positioning for pedestrians and passersby.

A collection of branded apparel and accessories, including a black apron with logo, a black polo shirt with logo, a brown leather menu or notebook with logo, and a blue polo shirt with logo.