Overview // Apparel Design, Insight
Role: Primary Designer, Illustrator
Team: Bighorn Design, various clients
A client collection that channels dry, western-leaning humor into production-ready apparel. Punny lines and playful illustration show range: technique, levity, and creative problem-solving grounded in real production know-how. Light-hearted by intent and practical in execution, it's work built to execute clean and earn grins.
Hand-drawn whimsically aggressive hermit crab for Montana Danger, an outdoor club of old friends whose brief literally asked for "whimsically aggressive hermit crab." Worked "MD" into the shell curves and kept line weights clean for laser engraving while preserving that loose, hand-drawn energy. Because nothing says danger quite like a shellfish with a pirate flag and crossbones. The brief was real, the execution is ridiculous, and that's exactly the point.
Illustrated a label for a local honey producer who requested a polar bear (a personal connection) paired with a bee in an unlikely alliance. Instead of the typical bear-raids-hive scenario, they're both grinning like old friends. Kept the palette limited for future screen printing and chose a circular badge format that works across different bottle shapes and sizes. The green background was a deliberate contrast play: makes the honey pop on the shelf while keeping the whole thing light-hearted and approachable.
Drew a construction worker riding a bighorn ram for Morton Buildings, an employee-owned construction company. The illustration nods to Wyoming's big game and the Bighorn Mountains while landing their "Adapt & Overcome" motto: hammer raised, charging into any job site on a ram is ridiculous, but it works. Sometimes the best work happens when you're okay laughing at the absurdity. Kept it single-color for clean screen printing and maximum impact.
Designed apparel for Cody High School's marching band show "Marching on the Wings of Imagination." Took their horse mascot, added wings, and built a scene showing creativity in action: lightbulb for ideas, devil for doubt, flourishes for flow. Built the palette around school gold and kept it screen printing ready.